New Album “PRSNT” Expressly Made For Short Attention Spans At 6 And A Half Minutes Long

The white vinyl is almost gone…act now supplies are limited

Yesterday, I received an email from DJ Shelf. Did I know about a provocative new album with Ryuichi Sakamoto contributing to it? One that was only 6:30 long? He sent me the press release from the project’s progenitor, Modern Obscure Music, which took longer to read than to actually listen to the album! The conceit of the project was down to research that said that a third of streaming listeners will skip to the next song within 30 seconds. The product of ever shortening attention spans in the modern, a-go-go, digital world.

the residents commercial album cover art

This notion reminded me that in 1980, The Residents recorded “The Residents Commercial Album.” Every song on it was a languorous minute long in comparison! the Residents reasoned, that most pop music is a repetition of verse/chorus three times and if you cut out the fat, you can deliver the crux of the song in just a minute. So the LP was 20 one minute songs per side for a convenient “Top 40 on a disc.” But that was forty years ago! The pace of society has sped up dramatically as the internet has shaved attention spans down to the nub. So this album is poised to take the next step forward in adapting to a changing society.

Who is on this album? Lots of artists unfamilar to me, save for Sakamoto. But we can hear the Visible Cloaks song in its entirety below in the player.

Modern Obscure Music | SPN | LP | 2021

Various: PRSNT – SPAIN – LP [2021]

  1. Laurie Spiegel – Fly By
  2. Pedro Vian & Pierre Bastien – Memory
  3. Lyra Pramuk – Cage
  4. Chassol – ya!
  5. Nicolas Godin & Pierre Rousseau – Page Turner
  6. Pascal Comelade – Segons com
  7. Visible Cloaks – Lifeworld
  8. Raul Refree – Vid2020
  9. Lucrecia Dalt – cosa
  10. Kelman Duran – Dead cat
  11. Lafawndah – From name-less city
  12. Ryuichi Sakamoto – silence

The brief to the artists was to attempt to make a tiny yet, fully “functional” song that hit all the marks we expect from music; just in a very succinct window. By that standard, “Lifeworld” was an effective haiku of a song, so I’m inclined to agree that the goal was achieved. If you have any Holly Herndon albums in your collection, this may have your name on it. Though I suspect that Ryuichi Sakamoto’s track may have a lot in common with John Cage’s “4:33!”

Appropriately, the proceeds from the album will be donated to mental health charities to help fight the impacts of over consumption and digital addictions. There is a DL, of course, but there are also limited white and black vinyl LPs that will undoubtedly have amazing fidelity with only 6:30 to spread over two sides The white vinyl went on pre-sale with just 31/500 copies remaining available. Since this is both art and a fund-raising benefit, it will set us back €49.00. The black vinyl edition is also for 500 copies but it has not gotten quite the attention yet that the white version has. Yet. It is €47.00. The DL only €9.00. Interested parties should click the button below sooner rather than later. If they want that white vinyl copy!

post-punk monk buy button

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About postpunkmonk

graphic design | software UI design | remastering vinyl • record collector • satire • non-fiction
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6 Responses to New Album “PRSNT” Expressly Made For Short Attention Spans At 6 And A Half Minutes Long

  1. Tim says:

    Well that sounds int

    Liked by 1 person

  2. Once again, They Might Be Giants were waaaaay ahead of the curve! Their song cycle “Fingertips” could have been such an album, and they have scattered a number of similarly short song-ettes across many of their albums. They also did another such cycle of insanely-short-but-complete songs for Dunkin Donuts 20 or so years back and they are actually great.

    Like

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