We had some other vintage music review planned for today, and that can wait. I just got an email this morning from the DEVO mailing list and – boy howdy – the band have decided to reissue their infamous leisure wear shirt that was originally made from thin, unbreathable TYVEK® …and sold for nine 1980 dollars. Only this time that have taken the care to make it something that you might went to wear more than once. TYVEK® was designed for single use industrial purposes back in the 60s and was not washable [even though it was plastic].
The new shirt was 100% cotton with a button-down collar. Crisp. And the band enlisted Middle Of Beyond to manufacture and sell the goods. They are a popular culture manufacturing and sales company new to me [I don’t get out much]. The email stated and I quote:
“We predict this first batch will sell out quickly, and it will take at least a couple months for another batch to be made, so act now!”
And how. I received the email at 9:31 EST. By 11:15 EST I finally opened the email to see that the entire run of the shirt was… ‘ow you say… “sold out.” What do they think when they make something like that available again after half a lifetime of [obviously] pent-up demand? Old timers like me or chasinvictoria will remember buying our copies of the band’s 1980 “Freedom of Choice” album and almost as entertaining as the classic wax was, was the inner sleeve featuring all manner of desirable DEVO consumer-goods was almost even better. To wit:
The $55 price [it seems appropriate to me, given the going rate on just t-shirts] was no impediment to it selling out, obviously. The fabric used had a “step and repeat” print meaning that each shirt was unique in the way the pattern covered it. The one identical trait was the custom DEVO pocket; always sewn onto the shirt to show the “Duty Now For The Future” print image. They were only for sale at the Middle Of Beyond webstore. The band’s own webstore did not sell them, though the band were the first group I saw making band-branded PPE way back at the dawn of time, in March of last year.
That delightful little combo came about from some bright thinker at the plastics manufacturer where the Energy Domes® are made also making PPE shields and having a firm grasp of the band. If you want to make a defiant statement with your choice of PPE, it will set you back $49.98. Spuds on a budget [aren’t we all?] can opt for just the Energy Dome® at $31.98 or the PPE shield at $19.98. Ironically, any of this PPE proved a non-event to Prime Spud Mark Mothersbaugh who ultimately caught Covid-19.
So the amazing shirt sold out in minutes today. Maybe you might want to keep an eye cocked to the band’s mailing list so that when there’s a second run you might have a fighting chance to grab one.