Standard edition will be a unique “topsy-turvy” book with 320 large format pages; 160 pages comprised of “DEVO: The Brand” and the other 160 pages [which are flipped 180 degrees] comprised of “DEVO Unmasked.” It’s got over 500 images throughout culled from the DEVO archives. Given that their arresting visual design was always equal to their groundbreaking sonics, this should be one to savor – at least, if one is attuned to their decidedly pungent satirical aesthetic. I know that I certainly am and have been for 40 years. The book will be printed on heavy art stock with a rubberized cover. Buyers of this edition will pay £50/$65. Certainly within the sweet spot for me. I was hoping that this would not be a $300+ elitist tome and it’s not…technically. That doesn’t mean that they are not also making one of those.
The Signature edition differs in its physical characteristics will be two separate 160 page hardcovers in a slipcase, embossed with the logo from “Duty Now For The Future” on it. All editorial content is otherwise identical, but there are trinkets added to further differentiate this edition.
- numbered edition of 500
- signed by DEVO
- includes print of vintage artwork by Mothersbaugh and Casale
Price for that one is what I was afraid of up front: £250/$330 but at least that’s not our only option, and for that I give thanks. There are many bands I would gladly pony up $50-75 for a coffee table book detailing their history and DEVO is certainly solidly within that camp. Pre-order is still underway even after midnight tonight, so we have an unspecified window in which to act. But remember: order before midnight tonight and get your name in the book…along with this fabulous set of Ginsu Knives®! The book is only on sale at the Rocket88 DEVO book microsite.
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